Source: Heather Green, Businessweek

Support for a law aimed at protecting consumers’ online privacy is gathering steam in Washington. Representative Edward Markey (D-Mass.), head of the House Energy & Commerce Committee, says he and others plan to introduce comprehensive online privacy legislation in the coming congressional session.

Dubbed the Online Privacy Bill of Rights, the law may require companies to get approval from consumers before collecting information about their Web-surfing habits, a process known as behavioral targeting that helps Web sites more strategically place ads. The legislation may also demand that companies disclose more information on how they collect and use people’s Web-use data. “There is a reasonable chance that we will see something in the next Congress,” says Michael Hintze, an associate general counsel at Microsoft (MSFT).

Read Full Article: Congress to push web privacy