Economy forces consumer evolution

 

Source: Anne D'Innocenzio, Associated Press [USA Today]

Adrienne Radtke plans to keep riding her bike to work even if gas prices drop. Steve Pizzini got rid of his Cadillac Escalade in favor of a 16-year-old Acura and doesn’t expect to have another gas-guzzler.

“I had a paradigm shift,” said Pizzini, a financial analyst. “I spent the money on a nice car. But to me, it’s not worth it. I don’t think I will go that route again.”

Every economic downturn changes shoppers in some way. But this time, experts say the new behavior — fueled by higher gas and food prices, tightening credit and a slumping housing market — are the most dramatic and widespread that they have seen since the mid-1970s.

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