Source: David Lazarus, Los Angeles Times

Customer satisfaction has become such a scarce commodity in the business world, it’s now a selling point at a time when companies are increasingly desperate for shoppers’ dollars.

This week, electronics heavyweight Best Buy launched a nationwide marketing campaign under the banner “They’ll be happy, you’ll be happy, we’ll be happy.”

What they’re saying is that the company will bend over backward to help you shop for gifts this holiday season and will do whatever it takes to ensure that gift recipients are pleased with what they get. This, in turn, will warm the hearts of Best Buy shareholders.

Read Full Article: The sad illusion of happy customers