Source: Hadley Malcolm, USA Today

Imagine browsing knife sets in an airport and then ordering one before you board your plane, or going to a department store to look at makeup without having to bounce from counter to counter to check out each brand’s selection.

Companies including Macy’s, HSN and Adidas are building large, TV-like interactive screens to give consumers experiences like these in an ever-increasing effort to bring the convenience of online shopping to the offline world.

“We are on the frontier of a really neat future of retailing,” says Michelle Tinsley, general manager of retail at Intel, whose core processor is behind new shopping technology and digital signs from Macy’s, HSN, Adidas, Kraft, Coca-Cola and others.

Read Full Article: Touch-screens create online shopping experiences at stores