Released: August 31, 2008
A mailbox with fewer credit offers
Source: Alex Midlin, New York Times (Free Registration)
The volume of mailed solicitations for credit cards dropped steeply in the second quarter of this year, with 14 percent fewer pitches sent than in the same period last year, according to Mintel Comperemedia, a marketing research company.
That is not to say that the banks that flood consumers’ mailboxes have been backing off — rather, it is that they have been notching up the flow of other kinds of offers. Discover has doubled its volume of loan offers from last year to this , and Citibank has sent out seven times as many retail-banking offers.
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