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Released: September 02, 2010

Apple pushes TV toward Internet delivery

Source: Rob Pegoraro, Washington Post (Free Registration)

The slow-moving struggle to unplug TV viewing from its traditional business model just got more interesting—and messier.

Over the past few years, companies big and small—from name brands Microsoft and Google to newcomers such as Roku and Boxee—have tried to bridge the gap between the Internet and the TV to let viewers watch the shows and movies of their choice on the biggest screen in the house. At a media event here Wednesday morning, Apple rejoined that effort.

The Cupertino, Calif., company unveiled a lineup of TV show episodes for rent on its iTunes Store. All rent for 99 cents and come in high-definition and without commercials.

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