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Released: April 04, 2013
As Web search goes mobile, competitors chip at Google’s lead
Source: Claire Cain Miller, N.Y.Times (Free Registration)
Say you need a latté. You might pull out your phone, open the Yelp app and search for a nearby cafe. If instead you want to buy an espresso machine, you will most likely tap Amazon.com.
Either way, Google lost a customer. Google remains the undisputed king of search, with about two-thirds of the market. But the nature of search is changing, especially as more people search for what they want to buy, eat or learn on their mobile devices. Consumers expect new kinds of customized search, like that on topical sites such as Yelp, TripAdvisor or Amazon, which are chipping away at Google’s hold. Google and its competitors are trying to develop the knowledge and comprehension to answer specific queries, not just point users in the right direction.
Read Full Article: As Web search goes mobile, competitors chip at Google’s lead
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