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Released: July 22, 2011
CVS backs off from a more customer-friendly rewards practice
Source: David Lazarus, Los Angeles Times (Free Registration)
When we last checked in with CVS, the drugstore giant acknowledged that its rewards program for customers wasn't working as intended and said a major fix was in the works. Specifically, CVS' chief marketing officer, Rob Price, told me the company was planning to do away with the practice of including cash-back rewards on people's receipts, requiring you to schlep a yard-long slip of paper around with you until your next visit to the store.Read Full Article: CVS backs off from a more customer-friendly rewards practice
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