Released: September 05, 2008

Despite higher fuel costs, retailers cut shipping rates

Source: Jayne O'Donnell and Sarah Butrymowicz, USA Today

Over the past few years, retailers have increasingly discovered a powerful way to entice shoppers to buy during the crucial Christmas season: slash shipping costs.

Much higher fuel costs this season raised fears that free or cut-rate shipping would go the way of $2.50-a-gallon gas. But as retailers grapple with the shaky U.S. economy, many have calculated that they can’t afford to put off shoppers with hefty shipping costs, even if it means eating higher fuel costs.

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