Released: May 07, 2008

Digital rights advocates take aim at mobile marketing

Source: David Kaplan, mocoNews.net (Washington Post)

Two consumer advocacy groups, the Center for Digital Democracy and U.S. Public Interest Research Group, have filed complaints with the Federal Trade Commission asking regulators to actively curb the use of behavioral targeting by requiring users’ specific consent before their personal information and mobile web activity is recorded for ad profiling.

The joint filing by CDD and USPIRG is modeled on the two group’s Nov. 2006 FTC filing asking that officials investigate alleged privacy violations by online advertising companies. CDD executive director,Jeff Chester said the FTC “dropped the ball” when it elected to let the online ad industry police itself and that mobile-web advertising is still in a more “fluid period,” which could allow consumer groups to exercise more influence.

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