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Released: January 11, 2011
Do not track me
Source: Bloomberg Businessweek
The Federal Trade Commission’s proposed Do Not Track system is justified in that it would block intrusive marketing and ad campaigns and protect consumer privacy. Pro or con?
Pro: Get Your Nose out of My Data
by Doug Wolfgram, IntelliProtect
Just as most consumers can no longer repair their own automobiles, very few of us really understand what’s happening “under the hood” every time we click to make a purchase, send a message, or play a video on the Internet.
Con: Tracking Has a Plus Side
by Lawrence M. Kimmel, Direct Marketing Assn.
Industry can protect consumers’ privacy without legislation or further governmental oversight and expense.
Read Full Article: Do not track me
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