Released: December 07, 2010

‘Do Not Track’ plan protects privacy on Web

Source: USA Today

When you go online, marketers track your every move. This can include which sites you visit, what you buy and which search words you use — all so advertisers can target their pitches. The effect is a little like being on the wrong side of a one-way mirror, or being spied on by that little camera built into your monitor. For this reason, the Federal Trade Commission, creator of the wildly successful National Do Not Call Registry that prevents telemarketers from disrupting your dinner, has come up with a proposal for a "Do Not Track" system. It would let you opt out of such tracking, probably by enabling a feature on your Web browser. While the proposal raises some technical issues, and much is still unknown about how it would work, it is well worth pursuing.

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