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Released: November 28, 2012
‘Do Not Track’ struggles to keep momentum
Source: Craig Timberg, Washington Post (Free Registration)
The two-year-old drive to give consumers a simple way to block companies from tracking their behavior as they move across the Internet has faltered, say participants in the process who are struggling to reconcile privacy concerns with an advertising model that pays for many free Internet services.
The friction puts in peril the “Do Not Track” initiative that appeared to have widespread support at a White House event in February, when industry officials endorsed it in concept. Federal Trade Commission Chairman Jon Leibowitz, who also embraced the idea as central to the independent agency’s push for protecting personal data privacy, had predicted a deal by the end of the year.
Read Full Article: ‘Do Not Track’ struggles to keep momentum
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