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Released: September 15, 2011
Less Web tracking means less effective ads
Source: Somini Sengupta, N.Y.Times (Free Registration)
No wonder Internet companies are so anxious about stricter privacy rules. Research by Catherine Tucker, a professor at the M.I.T. Sloan School of Management, has found that European Union regulations that limit the tracking of Internet users were associated with a 65 percent drop in the effectiveness of online marketing. In other words, if Internet companies cannot track what you do online, they find it harder to pitch you stuff that you may be persuaded to buy.Read Full Article: Less Web tracking means less effective ads
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