LinkedIn makes changes to social ads following privacy uproar

Source: Erica Swallow, Mashable

After receiving user backlash over privacy for its newly launch “social ads,” LinkedIn had announced changes to the ad formats. LinkedIn introduced its new social ad formats in June — the Facebook -like ads integrate member activities and information into advertising. The ad format pulls in relevant connections from a user’s network into banner ads, using those members’ photos and names. Upon launching the ads, LinkedIn explained that users could opt out at any time.

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