Released: May 11, 2008

Making it cool to save

Source: Michelle Singletary, Washington Post (Free Registration)

A coalition of consumer advocates, public policy groups and academics wants to attack our country’s dependence on debt by creating a national campaign much like the one used to curb smoking.

It’s a good idea given the current economic crisis. Maybe people might benefit from a snappy way to put a stop to their accumulation of debt. How about “Thrifty is nifty”?

Okay, probably a little corny. But the idea of a nationwide advertising campaign has a lot of merit. It certainly has worked for the debt pushers.

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