Released: April 01, 2009

Motorists are pulling for Big 3, but will they be willing to buy?

Source: David Lazarus, Los Angeles Times (Free Registration)

So what’ll it take to get drivers behind the wheel of an American car?

That’s the $20,000 (or more) question after President Obama leaned on Detroit this week to start churning out leaner, meaner and hybrid-happy vehicles as the antidote to plunging sales and financial catastrophe.

Judging from conversations with several dozen drivers at gas stations around town Tuesday, most people want the U.S. auto industry to succeed. But nearly all of those now driving foreign cars said Detroit would have to dazzle if it wanted to win them over.

Read Full Article: Motorists are pulling for Big 3, but will they be willing to buy?