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Released: August 30, 2011
Net do-not-track option kicks off to criticism
Source: Byron Acohido, USA Today [iStock Analyst]
The online advertising industry's version of a do-not-track mechanism officially launched Monday and quickly drew derision from consumer and privacy advocates. The Interactive Advertising Bureau required its members -- a who's who of the online ad world, including Google, Microsoft and Facebook -- to embrace a new code of conduct that requires use of a turquoise triangle with a lowercase "i" at the center.Read Full Article: Net do-not-track option kicks off to criticism
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