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Released: May 17, 2011

Netflix drives most Internet traffic

Source: Cecilia Kang, Washington Post (Free Registration)

streaming videos drove nearly 30 percent of all North American broadband Internet traffic during peak hours, with consumers continuing their voracious appetite for real-time entertainment on the Web, according to broadband analytics company Sandvine. In its “Global Internet Phenomena Report: Spring 2011” released Tuesday, Sandvine said Netflix online videos had become the largest source of Internet traffic overall. Last October, Sandvine reported that 20 percent of all peak Internet traffic in the U.S. came from Netflix users. The data will surely stoke the debate on usage-based pricing for Internet consumption, which companies like Netflix--with 23 million users-- warn could curb consumer appetites for watching streaming video online. Already, some Internet providers are moving toward metered data plans.

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