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Released: January 02, 2012
New ‘geofencing’ apps offer deals and services
Source: George Avalos, San Jose Mercury News [Oakland Tribune]
Geofencing creates a digital perimeter around a location—which could be a building, school or entire city—that enables merchants or others to become aware when a person’s cellphone crosses an electronic boundary.
“If people know where you are, they can push to you offers that are unique to your location,” said Rob Enderle, principal analyst with San Jose-based market researcher Enderle Group.
Read Full Article: New ‘geofencing’ apps offer deals and services
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