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Released: August 29, 2010
Retargeting ads follow surfers to other sites
Source: Miguel Helft& Tanzina Vega, N.Y.Times (Free Registration)
The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. But Ms. Matlin wasn’t ready to buy and left the site.
Then the shoes started to follow her everywhere she went online. An ad for those very shoes showed up on the blog TechCrunch. It popped up again on several other blogs and on Twitpic. It was as if Zappos had unleashed a persistent salesman who wouldn’t take no for an answer.
Read Full Article: Retargeting ads follow surfers to other sites
Tags/Keywords
privacy, financial, online, headlines, behavioral marketing, tracking, targeting
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