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Released: November 16, 2012
Smartphones to play bigger role in shopping
Source: Hadley Malcolm, USA Today
You've just entered the mall to do some holiday shopping, and your phone buzzes with alerts for coupons at nearby stores. You walk into your favorite shop, and a store employee uses an iPad to pull up the wish list you made online at home and brings you the merchandise. Then you skip the line and check out directly with the employee. These are just some of the scenarios shoppers will encounter this holiday season as they and retailers increasingly make use of smartphones and other technology.Read Full Article: Smartphones to play bigger role in shopping
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