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Released: December 07, 2011
Stealth commercials masquerade as TV news
Source: Paul FArhi, Washington Post (Free Registration)
Alison Rhodes is passionate about child safety, and in hundreds of TV news interviews, the self-styled “Safety Mom” has talked up products designed to increase it. During a segment on WTTG’s morning news last year, for example, Rhodes showed off a home electronic monitor made by ADT and a backpack with a built-in alarm known as the iSafe bag.
“It’s amazing,” she gushed to Fox5 host Tony Perkins about the backpack. “It really is amazing.”
What neither Rhodes nor WTTG mentioned to viewers was this: The companies Rhodes mentioned on the air had paid her to plug their products. In effect, Rhodes’s appearance was a kind of stealth commercial dressed up as a traditional product-review interview.
Read Full Article: Stealth commercials masquerade as TV news
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