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Released: September 07, 2010
Travel industry uses Facebook and Twitter to reach you
Source: Charisse Jones & Roger Yu, USA Today
Booking a flight? Go on Facebook. Running late to the hotel? Send a tweet. Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands.
Airlines are maintaining a presence on YouTube and offering deals through social-mapping networks such as Loopt. Hotels are promoting their properties through bloggers, and they’re using social-networking sites to gather feedback, monitor trends and provide concierge services.
Read Full Article: Travel industry uses Facebook and Twitter to reach you
Tags/Keywords
internet, financial, online, headlines, travel, cellphone, social networking, discounts, sites
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