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Released: February 18, 2013

Union Bank offering customers an a la carte menu of services

Source: E. Scott Reckard - The L.A. Time

Almost alone among large banks, Union is unbundling checking-related services and giving customers the option of picking and choosing features.

Cable companies love to offer combo deals on telephone, Internet and a slew of TV channels you'll never watch. Product bundling also is standard in industries as varied as fast food, cars and software.

It's the same with banks, most of which won't sell you a simple checking account except in a fixed-price package with add-ons such as debit cards, mobile apps, online bill payment or savings accounts.

Now, in an effort to distinguish itself from the pack, Union Bank is offering customers an a la carte menu — the banking equivalent of breaking up the value meal and promoting burgers, fries and drinks separately.

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