Released: January 19, 2007

Water bottlers tap into all sorts of sources

Source: David Lazarus, San Francisco Chronicle

In early 2004, Coca-Cola launched its Dasani brand of bottled water in Britain. Dasani had already established itself as one of the most popular bottled waters in the United States.

Within weeks, however, Coke had a disaster in the making. The British press discovered that Dasani was nothing more than processed tap water and ran a series of indignant stories suggesting that consumers were being hoodwinked by the U.S. beverage giant.

Shortly afterward, a cancer-causing chemical - bromate - was discovered in Dasani bottles produced in Britain. The water was quickly withdrawn from store shelves and plans were canceled to market Dasani elsewhere in Europe, which to this day remains a Dasani-free zone.

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