Released: October 02, 2009

Web surfers say no to tailored ads

Source: Alejandro Martinez-Cabrera, SF Gate (Free Registration)

For years marketers have argued that Web surfers prefer to see ads that cater to their specific interests, but a study from the universities of Pennsylvania and Berkeley suggests otherwise.

The researchers surveyed around 1,000 adult Internet users and found that two thirds of them said they didn’t want tailored ads. The number grew to between 73 and 86 percent once people were told about some of the techniques marketers employ to mine for information.

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