Wednesday, July 15, 2009

Asset Allocation for Dummies Author: Dorianne Perrucci and Jerry A. Miccolis Publisher: Wiley ASIN: 0470409630

About This Book

Consumer Action is somewhat turned off by the "Dummies" series, not by the content of many of the books, which is excellent, but by the supposition that people who have not been educated on a certain aspect of life are inherently "dumb." Everyone can learn new things if they want to, and this book does not dumb down the topic of asset allocation.

This easy-to-understand how-to guide to the single most important thing you can do in investing — choosing and mixing your assets successfully, tackles complex issues. This book presents a compelling argument that you don’t need to be an expert analyst, a star stock-picker, or a rocket scientist to have better investment results than most other investors. You just need to allocate your assets in the right way, and have the conviction to stick with that allocation. The big secret behind asset allocation — the secret that most sophisticated investors know and use to their benefit — is that it’s really not all that hard to do.

Asset Allocation For Dummies serves as a comprehensive guide to maximizing returns and minimizing risk — while managing taxes, fees and other costs — in putting together a portfolio to reflect your unique financial goals. 

Jerry A. Miccolis is a widely quoted commentator who has been interviewed in The New York Times and the Wall Street Journal, and appeared on CBS Radio and ABC-TV.  He is a senior financial advisor and co-owner of Brinton Eaton Wealth Advisors, a fee-only investment management, tax advisory and financial planning firm in Madison, N.J. Dorianne R. Perrucci is a freelance writer who has been published in The New York Times, Newsweek, and TheStreet.com, and has collaborated on several financial books, including I.O.U.S.A, One Nation, Under Stress, In Debt (Wiley, 2008).