Friday, May 25, 2007

The Little Book of Common Sense Investing Author: John C. Bogle Publisher: John Wiley & Sons ASIN: 0470102101

About This Book

Many investment professionals believe that the simplest and most efficient investment strategy is to buy an index mutual fund. Legendary mutual fund industry veteran John C. Bogle—founder of the Vanguard Group and creator of the world's first index mutual fund—has relied primarily on index investing to help Vanguard's clients build wealth. Bogle shares his strategies in "The Little Book of Common Sense Investing."

With insights and practical advice gained from long professional experience, the Little Book explains how to incorporate index funds into your portfolio. Bogle explains:

• Why dividend yields and earnings growth is more important than market expectations.
• How to overcome the powerful impact of investment costs, taxes, and inflation.
• How compounding returns can be overwhelmed by compounding costs.
• What expert investors and academics have to say about index investing.

The book also contains warnings about investment fads and fashions, including the recent popularity of "exchange traded funds" and the rise of bogus indexing gimmickry. Bogle recommends ways individuals can "own the entire market," while significantly minimizing the costs of investing.