Sunday, April 15, 2007

The Two Headed Quarter Author: Joseph Ganem Publisher: Intelligent Games Publishing ASIN: 0967755131

About This Book

The numbers presented in every sales pitch seem clear, but do the numbers also hide facts the seller does not want you to know?

In The Two Headed Quarter, Joseph Ganem provides an account of how a physicist evaluates the numbers in day-to-day financial decisions.

Seeing numbers through his eyes will surprise you. Like flipping a two-headed quarter, many of the so-called deals you make each day are rigged so that no matter which side the coin lands on, you pay.

Ganem covers a wide range of topics that touch on almost all aspects of our consumer lives. Whether shopping for items large or small, negotiating a salary, investing in stocks, or planning your retirement, you will want to know how numbers are routinely used to fool you. Useful, informative, and highly entertaining, The Two Headed Quarter exposes everyday consumer deceptions and provides real-world tips and tactics to beat em at their own game.