How smart TVs in U.S. homes track more than what’s on tonight

 

Source: Sapna Maheshwari, N.Y.Times ( Paid Registration )

The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. But people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge.

In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes.  The big draw for advertisers is that Samba TV can also identify other devices in the home that share the TV’s internet connection.

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