Junk mail borrows tracking techniques from online ads

 

Source: Heather Kelly, Washington Post ( Paid Registration )

As people become numb to targeted digital ads that follow them across social media and into their email inboxes, some high-tech marketers are turning to a surprisingly old-school approach to cut through the noise: snail mail.

They’re using the same technology and data as online advertising companies to target who gets what flier, postcard or envelope—even tying people’s online browsing activity to their home address. It means after you research Parachute’s bedsheets online, its ad won’t just follow you around on the Internet. It may also end up as a paper ad in your hands, delivered to your front door.

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