Super Bowl ads hyped electric cars; will anyone buy them?

 

Source: Brad Plumer & Nadja Popovich, New York Times ( Paid Registration )

The high-profile ads underscore a dilemma facing the car industry. Major automakers like GM, Ford and Volkswagen are investing billions of dollars to develop new electric vehicles, spurred by stricter emissions rules in places like California and concerns about climate change. More than 100 new plug-in models are expected to hit the United States over the next five years.

But so far, car buyers haven’t been overly enthusiastic. In 2019, automakers sold fewer than 330,000 electric vehicles in the United States.

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