America, your privacy settings are all wrong

Source: Editorial board, New York Times (Paid Registration)

Americans have become inured to the relentless collection of their personal information. Every minute a person spends online helps countless companies build a thicker dossier about that person.

One straightforward solution is to let people opt in to data collection on apps and websites. Today, with few exceptions, loads of personal data are collected automatically by default unless consumers take action to opt out of the practice—which, in most cases, requires dropping the service entirely.

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