Released: August 25, 2020

Billboards that follow you? It’s not sci-fi. They’re already here

Source: David Lazarus, L.A.Times (Paid Registration)

Clear Channel Outdoor, one of the world’s largest billboard companies, will in coming days roll out technology across Europe capable of letting advertisers know where people go and what they do after seeing a particular billboard.  Well, brace yourself. Clear Channel has been quietly using this technology in the United States for the last four years.

Different companies are rushing to install similar systems in malls, subways and other crowded venues. The aim is not just to see where you go and what you do but also to prompt impulse purchases at nearby merchants.

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