Employers, health insurers using apps to track your pregnancy

Source: Drew Harwell, Washington Post (Paid Registration)

Period- and pregnancy-tracking apps such as Ovia have climbed in popularity as fun, friendly companions for the daunting uncertainties of childbirth, and many expectant women check in daily to see, for instance, how their unborn babies’ size compares to different fruits or Parisian desserts.

But Ovia also has become a powerful monitoring tool for employers and health insurers, which under the banner of corporate wellness have aggressively pushed to gather more data about their workers’ lives than ever before.

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