Facebook IPO: How could privacy concerns affect revenue?

Source: Hayley Tsukayama, The Washington Post

Now that Facebook has set its share prices, valuing the company between $77 billion and $96 billion, the question is whether it will be able to convince investors that it’s got a sustainable business model, can keep growing and find new ways to generate revenue. And because advertising revenue is such a big part of Facebook’s business model, user privacy will have to be a major consideration for potential investors.

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