Facebook less trusted than amazon, google in data use, poll says

Source: Douglas MacMillan, Bloomberg

Fewer Web users trust Facebook Inc. with personal data than other Internet companies, including Amazon.com Inc. and Google Inc. a new poll suggests. One-third of Internet users said they’re comfortable with Facebook’s handling of personal information to target ads for them, according to a Harris Interactive Inc. (HPOL) survey released today. Twice as many, or 66 percent, are comfortable with online retailer Amazon using data on past purchases to recommend products, and 41 percent of respondents trust Google to show ads based on past Web searches, according to the data.

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