Fast-food chains consider license plate recognition in drive-throughs

Source: Camilla Hodgson - Financial Times (Paid Registration)

Drive-throughs have been a staple of American life since the mid-20th century, but how they work — and how well they know you — is about to change.

Fast-food chains are looking to deploy cameras that recognize license plates in order to identify customers, personalize digital menus and speed up sales. Starbucks began trying such a system in South Korea last year with customers who preregistered their cars. Restaurants in the United States are now looking to follow suit.

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