How to set your Google data to self destruct

Source: Brian X. Chen, N.Y.Times (Paid Registration)

For years, Google has kept a record of our internet searches by default. The company hoards that data so it can build detailed profiles on us, which helps it make personalized recommendations for content but also lets marketers better target us with ads.

In May, the company introduced an option that lets us automatically delete data related to our Google searches, requests made with its virtual assistant and our location history.  In the coming weeks, it will begin rolling out a new private mode for when you’re navigating to a destination with its Google Maps app, which could come in handy if you’re going somewhere you want to keep secret, like a therapist’s office.

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