It’s not Black Friday anymore. It’s weeks of discounts.

Source: Rachel Siegel, Washington Post (Paid Registration)

More than 165 million Americans shopped in stores and online from Thanksgiving to Cyber Monday, according to the National Retail Federation. In that time, the average shopper spent $313.29 on gifts and other holiday items. The biggest spenders were older millennials and Gen X shoppers who spent $413.05 on average.

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