Why consumers are increasingly trading privacy for convenience

Source: Lisa Lacy, Adweek

Consumers have long exchanged data for services they find valuable, like email addresses or location for free WiFi and social media profiles for easier site logins, but they are starting to let platforms into their lives like never before, even going so far as to consent to vehicle tracking and access to their homes.

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Tags/Keywords

privacy, data mining


 
 

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