With car dealers desperate, it’s a good time to buy a car online

Source: Russ Mitchell, L.A.Times (Paid Registration)

Car dealers are bleeding cash and ready to negotiate. If you’re blessed with good health and you have a reasonable chance of keeping your job, now’s a good time to buy a car.

Although no one is willing to go on the record saying so, dealers and other industry experts told The Times that when pressed, sales reps at many dealers will sell at a loss, just to keep some cash coming in.

Buyers might also try a number of online car sales specialists, such as True Car, Cars Direct, Fair and Carvana. The sites are easier to navigate than most dealer sites, and price comparison is easier, but because you’re not usually dealing directly with a sales representative, it’s much harder to hammer out a rock-bottom price.

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