Released: June 17, 2012
You for sale: mapping, and sharing, the consumer genome
Source: Natasha Singer, The New York Times
Right now in Conway, Ark., north of Little Rock, more than 23,000 computer servers are collecting, collating and analyzing consumer data for a company that, unlike Silicon Valley’s marquee names, rarely makes headlines. It’s called the Acxiom Corporation, and it’s the quiet giant of a multibillion-dollar industry known as database marketing.Read Full Article: You for sale: mapping, and sharing, the consumer genome