Source: Natasha Singer, N.Y.Times ( Paid Registration )

The changes are intended to fortify the rules underlying the Children’s Online Privacy Protection Act of 1998, a law that restricts the online tracking of youngsters by services like social media apps, video game platforms, toy retailers and digital advertising networks. Regulators said the moves would “shift the burden” of online safety from parents to apps and other digital services while curbing how platforms may use and monetize children’s data.

The proposed changes would require certain online services to turn off targeted advertising by default for children under 13. They would prohibit the online services from using personal details like a child’s cellphone number to induce youngsters to stay on their platforms longer.

Read Full Article: F.T.C. proposes new online privacy safeguards for children