Instagram is changing the way people buy things

 

Source: Nathaniel Meyersohn, CNN Business

In March, Instagram introduced a new checkout option that allows customers to purchase products directly off a handful of companies' pages within its app.

Instagram has also added tools that allow customers to shop items on its Stories and Explore pages. And shoppers can buy looks that Kylie Kenner, Kim Kardashian West and other celebrities wear on their Instagram feeds directly through their posts

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