Sure, Big Data Is great. But so Is intuition.

 

Source: Steve Lohr - The N.Y. Times ( Paid Registration )

Understandably, the increasing use of software that microscopically tracks and monitors online behavior has raised privacy worries. Will Big Data usher in a digital surveillance state, mainly serving corporate interests?

Personally, my bigger concern is that the algorithms that are shaping my digital world are too simple-minded, rather than too smart. 

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