Consumer Action’s work with the Chinese media

Published: Monday, July 02, 2012

The core of Consumer Action’s educational mission is to improve financial literacy at the community level. Our close relationships with the in-language media help expand our presence in hard-to-reach communities.

Consumer Action is unique among national consumer groups in its use of media to reach Chinese-American communities nationwide.

Our Community Outreach Manager Jamie Woo offers consumer advice on a community radio show, provides expert analysis and commentary to Chinese-American journalists and gives frequent interviews in the Chinese language media. Woo speaks Mandarin, Cantonese, Taiwanese, Taishan and English.

“At Consumer Action, our staff is available to help the working press get the word out to consumers about crucial consumer protections and advice,” says Ken McEldowney, executive director. “Media advocacy and outreach to the in-language media is an important tool in our consumer assistance kit and there are not a lot of other national consumer groups that have the ability to conduct interviews in Chinese.”

In the past couple of years, Woo conducted close to 75 interviews with press organizations including Sing Tao Daily, World Journal, China Press, Sing Tao Mandarin Radio FM 96.1, DC China Press, Texas Chinese Times, SF Sing Tao, Boston Sing Tao, Boston World Journal, Boston Chinese News, Sing Tao Southern California, Sing Tao Cantonese Radio AM 1400, Southern California World Journal, World Journal Mandarin Radio FM 92.3, Sing Tao Chinese Radio FM 96.1, TVB Cable Television, Sing Tao Daily Southern California and Sing Tao Cantonese Radio AM 1400.

Topics of the interviews ranged from wireless phone service, telephone low-income subsidy programs and financial services to scams and fraud, prepaid cards, housing discrimination and other consumer-focused issues.

You can find new articles featuring Woo in the Chinese section of the Consumer Action website. Reporters interested in using Woo as a source can contact her by email at .(JavaScript must be enabled to view this email address) or by phone at 415-777-9648.

Click here to learn more about Consumer Action’s community education efforts.

 

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