5 ways to think about nuisance fees

Source: Ron Lieber, The New York Times

If you have any doubt about the impact of the Bank of America debit card fee episode, consider a couple of things. First, it’s now been lampooned in the form of a video on the Funny or Die site. In that clip, a fake Bank of America ad quotes customers thanking the bank for not burning down their houses or torturing their families in a dungeon. Second, it has induced a new wariness among companies in entirely different industries.

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