Free multilingual consumer guide reflects changes to California data privacy law

Consumer Action and CFA’s updated CCPA guide informs and empowers state’s residents to protect their personal data

Contact: Anna Flores: (301-807-1974) or .(JavaScript must be enabled to view this email address)

Consumer Action, a national consumer education and advocacy nonprofit, and Consumer Federation of America (CFA), a national research, advocacy, education and service organization, announced today that they have updated their guide (originally published in January 2022) on the California Consumer Privacy Act (CCPA)—legislation that regulates the protection of personal data belonging to California residents. The updates reflect changes to the law made through passage of the California Privacy Rights Act of 2020 (CPRA), most of which went into effect on Jan. 1. The California Privacy Initiative, which includes a consumer survey, a train-the-trainer webinar and two consumer publications, is funded by a grant from the Rose Foundation for Communities and the Environment.

Among the key changes under the law are:

  • The creation of the California Privacy Protection Agency (CPPA), which is responsible for implementing and enforcing the CCPA 
  • The end of the exemption for personal information collected by a business for employment reasons
  • A definition of sensitive personal information and how it must be treated
  • Specific protections for minors
  • Elimination of the 30-day cure period for violations of the law
  • Additional limits on tracking

Read the guide to learn more about these and other changes, and to be informed about all the protections provided to consumers under the law, as well as how consumers can exercise their rights and what options they have for legal recourse.

Take action! Exercise your rights under the California Consumer Privacy Act is available for free download in English, Spanish and Chinese. A condensed version of the full-length publication, for those who want the key points but don’t need as much detail, or who want to print the publication for distribution to clients or community members, is also available. For those who prefer it, a video version of the guide can be viewed on Consumer Action’s YouTube channel.

“We are grateful for the support from the Rose Foundation for Communities and the Environment and the collaboration with longtime ally CFA to educate consumers on the CCPA, how to exercise their rights and where to report violations,” said Audrey Perrott, Consumer Action’s director of strategic partnerships. “Consumers are being tracked on and offline. A crucial part of being an informed and empowered consumer is knowing who may be accessing your personal data and taking advantage of opportunities to limit the use and disclosure of it.”

Consumer Action
Through education and advocacy, Consumer Action fights for strong consumer rights and policies that promote fairness and financial prosperity for underrepresented consumers nationwide.

Consumer Federation of America
The Consumer Federation of America (CFA) is an association of non-profit consumer organizations that was established in 1968 to advance the consumer interest through research, advocacy, and education.

Rose Foundation for Communities and the Environment
The Rose Foundation for Communities and the Environment supports grassroots initiatives that help build a world in which individuals, organizations, and communities are empowered to promote stewardship of nature, inspire people to take action, and hold government and corporations accountable.




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